Covid-19 hit Washington DC in early March. By the end of the month, brick and mortar closures and stay at home orders were in place. Businesses were shutting their doors without knowing when they would open back up again. Storefronts closed, but for many, the business continued.
Here are three industries that used digital marketing to navigate the global pandemic.
With public interactions warned to be dangerous, and grocery stores a high risk location, many American’s relied on the restaurant industry for call-in orders. Pick up became available almost everywhere and a new allowance for ordering alcohol to go became a reason to order out. Without open doors to the public, savvy restaurants took to social media to stay connected with their customers. Sweetgreen was a company that took social media by storm as the Coronavirus swept in. The Georgetown DC-based company posted daily and kept it real with their audience. Their CSR activities, including free salads for health care workers, led to the creation of meaningful brand content that resonated deeply with their audience.
The fitness industry was hit hard as a physical shutdown meant that in-person classes were no longer an option. BASH Boxing, a local Arlington boxing gym took to IG LIVE for a digital approach to fitness that provided their community with free daily LIVE workouts. It proved to be an incredible way for members and potential new clients to come together once daily. The community was able to stay connected while sweating it out from afar.
As an essential business, Design Pro Remodeling wanted to protect their team and customers by offering a digital solution. Virtual Estimates for home remodeling projects became an option that now allows the team to easily estimate about 75% of their jobs through video and images, before ever stepping foot in a client’s home. The Northern Virginia based remodeling company released monthly newsletters to announce the new virtual offering and to stay in touch with their contact list during the shutdown.
Business strategy is just that, strategy. When challenges are thrown our way – we must pivot strategically to survive. Strategic digital marketing is the pivot that’s helping businesses across countless industries navigate the global pandemic.
MGM GROUP 